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the leader within

Authenticity | Clarity | Momentum

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you believe

You can consciously, intentionally evolve. That even in today's complexity, you have the capacity to grow and to both be the author of your own story and be flexible and resilient.

You have dreams and fears. You want to live and be pulled from a place of positive emotions and dreams rather than pushed by negative emotions and fears. 

You believe in investing in yourself and others. Your intention is leaning into leadership of your whole life by design. Part of that is clarity of what you really want and identifying what's holding you back. It's now less about having life happen to you, and more about intentionally finding and creating your path.


You want to be purpose-driven, you want to create value and impact in the world (big or small). You are fun and try not to take yourself too seriously. Evolving and becoming your authentic best self is important to you. You value gaining clarity on what really matters and can see that this is what fuels momentum towards what you really want.

You are exploring how partnering with the right coach can help provide that.

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Toni Crow Leadership Coaching Executive Coaching Scotland Galloway


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How often do we pause to think through what we really, really want?

How can you intentionally and consciously evolve self-leadership of your whole life and in how you help others? What is the path in your next challenge, opportunity, stage?


Coaching is your special, dedicated, confidential time and space to think with a compassionate and challenging partner guide. Coaching can help evolve us, personally and professionally AND design and execute on the actions needed, one bite at a time. Essentially, you are here (current state) and want to get there (your desired future state or vision). 

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i believe

Toni Crow Leadership Coaching Executive Coach Headshot

I believe we can evolve leader within all of us, in the power of "slow down, to go better" and in the role authenticity and clarity can play in moving us forward with better balance, ease, meaning and effective impact.

I believe in discovering and continuously deepening these capacities at all levels and stages. I also believe this ongoing work naturally leads to traction and increasing momentum towards goals.

I believe in the power of our purpose, both as our guiding star and our motivating fuel. I believe that leaning into our values and authenticity creates flow. And I believe in having a clear end in mind—the vision—before moving to goal setting.

I believe in how powerful and empowering coaching can be and the ripple that can create in the lives of those around us and the wider world. 

I believe my diverse and ever-expanding background make me different as a coach in how much I bring to the table and how we may mix it up a little in experimenting with a variety of techniques. (Where you are open and where we agree it is in service to you.)

I’ve experienced many transitions, projects, roles and crossroads and no matter where you are in life, I can help you realize your goals. Authentic, present, and intuitive, I will challenge you, objectively and without judgment. My unique style blends compassion for the human dilemma with purpose-driven forward focus.

My clients appreciate we can talk the same language and share understanding in overlapping contexts and stories. 

I am fortunate to have this rich history to draw from, full of ups and learnings! Broad and deep across industries, geographies, cultures and operational areas. Including: 

  • Roles: Leader, team builder and project manager, adept in people empowerment, trust building, managing uncertainty, change and transformation.

  • Sectors: High tech and sciences, natural resources, financial services, manufacturing, higher education, government, non-profit, hospitality and retail, construction, creative, training and development.

  • Areas: Strategic planning, Lean continuous improvement, enterprise systems, business analysis, leadership development, facilitation, training.

  • Operations: HR/HCM from attraction through succession, sales operations, customer success, technical support and IT, software application development and SAAS.

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