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applied-neuroscience-based coaching


 

Authenticity | Clarity | Flow

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Who & what is coaching for?

What is coaching?

Coaching is like tickling. Consider trying to tickle yourself. It doesn't work very well. Your brain sees your wiggling fingers and says, "Uh-uh! I see you. I know what you are trying to do, and I'm not having any of it!" We literally cannot tickle ourselves. Our brains are programmed to shy away from anything that shakes up the status quo. 

 

Now, someone else comes at you, making tickling gestures. Your brain and body wakes up! "Wait a minute. What's happening here? Something important is going on. I need to pay attention."

 

This is what coaching is: it's tickling your thinking, challenging you (and your team) to think differently. It interrupts the status quo of old patterns of beliefs, behavior, assumptions, and perspectives that often get in the way. That need a good tickling.

A coach helps people move forward in ways they may struggle with on their own, shining clear light on context and what's really important and meaningful, from priorities to visions and dreams. From there, it's about designing actions and following through. It takes commitment. It's also energizing, liberating, and fascinating.

Coaching is a personalized, tailored, and consistent approach that will bring out the best in you and your teams. This ripples out to other teams, to stakeholders across your organization, to customers and partners, into your life as a whole​​​​, and even beyond into the world.

Neuroscience is a hot topic in the world, including within coaching. It has a wow factor as we are constantly learning more about our brain and related body systems. Fascinating stuff!

 

I apply evidence-based approaches to coaching, based first and foremost on psychology, which is in turn informed by neuroscience. Applied neuroscience is exactly that: experiential approaches and practices grounded in the science, taken out of the labs and into controlled and longitudinal coaching and psychology studies of real world. This is very much a young field, so my own learning in this area is unending. I learn as much through my own studies as I do in working with clients.

As to what is coaching, more than that is hard to describe. To explore how coaching can be a resource for you, it needs to be experienced. So, please do reach out for your complimentary session. I'd love to meet you.

 

Seek the wisdom that will untie your knot.

Seek the path that demands your whole being.

~Rumi

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client stories

Client Stories

Cheryl T, Executive Director, Data Services

Toni is an amazing coach. She helped me understand obstacles getting in the way of my career growth and gave me tools to navigate and overcome them. Toni doesn't ever tell you what to do; she empowers you to find your own solutions and fosters self-reliance and growth. She's truly been a game changer in my life, and I highly recommend her coaching to others!

your
coach

Toni Crow Leadership Coaching Executive Coach Headshot

Unlocking human potential is at the intersection of soul, science and experiences.

I'm Toni, a Certified Executive Coach. My specialty? Helping high achievers find their "FLASH!"—that Saturday morning feeling where most mornings you wake up feeling at choice in what you get to be and do and create. Your values and purpose align with your interests, passion and evolving talents. This is a lifelong unfolding evolution and process.

What sets me apart is my unique fusion of executive leadership experience, somatic transformation training, and an almost wildly multidisciplinary background. I partner with you to help tap into who you authentically are, your innate creativity and wisdom, with greater agency and capacity to navigate in your world.

Clients say I have an uncanny ability to deconstruct those oh-so-human inner critics and to spotlight brilliance hiding in plain sight. I'm not just driven to make a difference—I'm magnetically drawn to illuminating what's already within you. Through our partnership, we'll turn that potential into tangible impact.

Credentials:

 

Ready to create your own Feels-Like-A-Saturday-Here? Let's talk.

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I identify as she/her and am committed to being a person bringing kindness, intentional openness, curiosity and authenticity into all my relationships and learning.

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Safety Belonging Dignity

I respect and acknowledge the Coast Salish Peoples, traditional guardians of the land I live and work on, including the ancestral, traditional and unceded territories of the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations. I am grateful to be here.

#tonicrowcoach #authenticityclaritymomentum #evolvetheleaderwithin #slowingdownenriches #feelslikeasaturday

Trademarks of Toni Crow Leadership Coaching: FLASHTM, FLASH!TM, Feels Like A Saturday HereTM, Feels Like A SaturdayTM, FeelsLikeASaturdayTM, FeelsLikeASaturdayHereTM

© 2013 - 2025 by Toni Crow Leadership Coaching (a division of Corvus Consulting Corp.)

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